Fat Loss Forever: How To Lose Fat and Keep It Off (E-Book)

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Diets are failing in an epic way.  Chances are you’ve tried one of the popular diets out there. The Atkins Diet, The South Beach Diet, The Zone Diet, The Blood Type Diet, The Eat Clean Diet, The Alkaline Diet, The Ornish Diet, The Insert Name Here Diet.

You probably lost some weight… for awhile. Did you keep it off? Chances are you didn’t. In fact, chances are you regained it all back and possibly then some. You aren’t alone. Six out of seven people who are overweight are able to successfully lose weight during their lifetime. But 85-95% of them will fail at keeping it off in the long term. If this sounds bad, consider that ⅓-⅔ of those people will add back on more weight than they lost in the first place! If this cycle is repeated it can turn into ‘yo-yo dieting’, quite possibly one of the worst things you can do for your mental and physical health.

Ask anyone and they will tell you that you need to lose weight and keep it off and prevent yo-yo dieting, but no one gives you an idea of HOW to accomplish that. What makes our book different? We discuss WHY diets fail on a physiological, psychological, and sociological level so you can better understand why what you did previously did not work. Then we also detail the MOST IMPORTANT behaviors, methods, and traits for losing weight and KEEPING IT OFF.

This book is for everyone who wants to lose weight and keep it off, especially for those frustrated and hopeless chronic dieters tired of trying all the popular diets only to repeatedly fail. There is still hope to be found in these pages. Please give us the chance to guide you.

There are no workout programs included in this.


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Jason R.
United States United States

So much information and hope.

I was really impressed with the way the information was laid out, and easy to understand. I read through most of the book in the course of one weekend, and feel that between the information in the book and the Carbon Diet Coach I can formulate a plan for success. Thank you for the way you share information.

Vanessa R.
Germany Germany

great book

I am enjoying a lot reading this book. It is pretty easy to understand and it has the info that everybody needs to know to keep losing fat

Samantha G.
Australia Australia

Worth every penny

I am so happy I bought this book. It’s more than just working out calories (though that’s in there too), this is a no nonsense, well cited, science based guide on how to start your journey, what to expect in the middle of it, how to adjust as you go and what to do when you’re done. I’ve never read something so complete and I really appreciate all the work you guys have put into this!

Ryan G.
United States United States

Fat Loss Forever & Complete Reverse Dieting Guide-Review

I thoroughly enjoy reading Layne Norton's literature. The man is not only one of the world's top experts in sports nutrition (and one who has actually applied what he preaches), but also one of the best explainers to laypeople who are not research scientists. He has an amazing ability to explain advanced scientific concepts in a way that's both funny and easy to understand. Whenever my friends and family members ask me about sports nutrition, I simply refer them to him and Dr. Mike Israetel.

Tatyana M.
United States United States

Buy it.

Fat loss forever is a must-have. It combines scientific data, context and history, humor and sound advice that together make it an extremely helpful and entertaining read. In true Layne Norton form, facts and summaries are presented clearly, with lingo accessible to your average non-nutrition-expert person, and with a critical approach to clarify and synthesize essential guidelines for fat loss and nutrition. You will learn a lot, understand a lot more than you did before, and will be able to make better-informed, more sensible decisions when it comes to the way you approach and organize your food and activity habits. Buy it.