About Us


Layne Norton

- Powerlifter, Bodybuilder, Bodybuilding Coach, Entrepreneur -

Layne Norton (aka Biolayne) is an entrepreneur, physique coach, bodybuilder, and powerlifter from Tampa, Florida.  He is the former world record holder for squat in the IPF 93 kg weight class.

Alongside his success as a competitor, Layne is also an esteemed scientist and doctor; having a Ph.D. in Nutritional Science.

Layne’s fitness journey began in high school, when he started lifting weights to gain muscle and improve his self-esteem. By the age of 19, he completely ‘fell in love’ with the activity. And as a result – started competing in bodybuilding shows.

He’s since won 7 bodybuilding, and 6 powerlifting titles. He has enjoyed massive success in the online world; where he’s gained a huge following and created a coaching business.